SaaS Churn Rate: What’s Acceptable?
05/08/2016 18:14
In line with my experience and as I cited in my Sandhill.com article, Bessemer Venture Partners says an acceptable churn rate is in the 5 – 7% range ANNUALLY, depending upon whether you measure customers or revenue.
Further:
https://sixteenventures.com/saas-churn-rate